The greatest and most engaging companies are those that understand the value of creating core value culture.

What makes some people achieve success over and over again while others seem to struggle through season after season wondering why their “break” has failed to come?  Today we are going to look at what I believe to be the SECRET SAUCE of the best companies to work for, the most magnetic leaders to follow and most impactful organizations to support.

CULTURE

Culture which comes from the 17th century root word “cult” and shares origin with the word “cultivate” has meanings that range “tilling, cultivation” to “training or education” to “adoration.”

Merrium Webster Dictionary :  the set of shared attitudes, values, goals, and practices that characterizes an institution or organization <a corporate culture focused on the bottom line>

WHAT ARE YOU CULTIVATING IN YOUR TEAM?

People may come to your company or organization due to its products, services or vision, but they will STAY because of the “culture” they feel and the values that are cultivated by your leadership.  Do you inspire positive energy?  Are you leading with passion, vision and excellence?  Do you value customer support and servant leadership? Is faith bigger than fear in your culture? Do you inspire people to THINK beyond normal and live an extraordinary life?

Everyone will have distractions, disillusionment or discouragement at some point in their journey of success.  The key to keeping people engaged in your leadership is to ensure that you create a culture that adds VALUE to their life that transcends the transaction of why they came to you in the first place.

To create a culture of TRANSFORMATIONAL change is far greater than to create a culture of transactional monetization.

THE ZAPPOS CULTURE

“Our number one priority is company culture. Our whole belief is that if you get the culture right, most of the other stuff like delivering great customer service or building a long-term enduring brand will just happen naturally on its own.”   -Tony Hsieh

It’s really NOT about shoes!

“Zappos is a customer service company that just happens to sell shoes.”   -Tony Hsieh

ZAPPOS TIPS

•  If a customer calls  Zappos for a product they carry or have in stock, they recommend a competitor who has it.  It may not lead to a transaction for Zappos, but Hsieh believes that the long-term benefit of a happy customer creates word of mouth VALUE that will attract future business.

•  Hsieh says it’s important that managers and supervisors get to know their employees on a personal basis. He says they’ve tried this at Zappos, and the results have been better communication between employees, relationships are better, people are willing to do favors for each other, and higher levels of trust are established. 

• American Heart Association’s values
• Facebook’s five values
• Google’s values (aka ten things we know to be true)
• Marriott’s core values
• Whole Foods’ core values (you can see them in their stores as well)

HOW TO ESTABLISH CULTURE IN TEAMS

1.  Create defined core values that inspire.
2.  Create declarations that stick.
3.  Create disciplines that last.
4.  Create duplicatable systems that work.
5.  Create daily behaviors that support powerful relationships.

WHAT ARE THE CORE VALUES THAT CREATE THE CULTURE OF YOUR TEAM?

Be sure to watch this LIVE Facebook video at:  Facebook.com/staciwallace
And follow me on Instagram!