BRANDING 101: Who Are You Wearing?

Female celebrities can hardly walk the red carpet these days without hearing that one seemingly simple question, coined by Joan Rivers: “Who are you wearing?”

In a world where branding has become synonymous with success, we have seen the rise of status fall on the labels we wear, the icons we immolate, the shows we watch and the brands we follow.  But today, I’d like to challenge you to consider a more authentic barometer for success.  The culture we are surrounded by does NOT have the be the culture we live in.

You may work in a stress-filled environment where a dog-eats-dog mentality runs wild.  You may have a job that requires you to listen to negative reports, customer service complaints, or even have to endure tiring conversations with co-workers that  annoy the “tar” out of you.  But although you can’t change the world AROUND you, it IS possible to change the world within you…..and here’s how.

BRAND yourself!  Choose who or what you wear carefully.  Consider your designer and the fabric HE considers most worthy of nobility.

The Message bible tells us in Colossians 3:12-14:   ‘So, chosen by God for this new life of love, dress in the wardrobe God picked out for you: compassion, kindness, humility, quiet strength, discipline. Be even-tempered, content with second place, quick to forgive an offense. Forgive as quickly and completely as the Master forgave you. And regardless of what else you put on, wear love. It’s your basic, all-purpose garment. Never be without it.”

So as you go about your busy schedule today.  Consider WHO you are wearing and wear it with confidence!